So you want to hire an incredible real estate assistant or agent, but you’re not sure where to start? No problem. In this blog post we’ll give you three tips for writing a stellar real estate job listing. If you stick to these guidelines, you’ll be left with a pool of promising candidates that fit your unique needs.
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When writing your job post, it is important to keep it short and sweet (around 500 words). Before you start, ask yourself the following questions:
– What are the main duties in this role?
– What are the necessary qualifications?
– Does your company offer any outstanding perks or benefits?
– What values and skills am I looking for in this person?
Your company rocks, now tell them why. Why is this a great opportunity for the right real estate assistant or agent, and what will they gain by joining your company? This is the time to brag about perks, company culture, and all the fantastic things that would entice a candidate to apply. You can add links to reviews, photos, videos – any supporting material that will give the applicant a better understanding of your team.
Do you host team events or fun activities? Show future candidates that while you’re serious at work, you reward hard work with plenty of play.
Remember: if you want to find talented applicants, you need to attract them to the role. Make it desirable and tell them how you’ll help them achieve their goals.
Remember the first step? Great – now glance back at the questions you asked yourself.
Instead of writing a long, boring list of duties and expectations, tell your real estate applicant what they can expect in a day at your office. Let them know how their unique skills will contribute to their success in the role, and how they might expect to interact with other members of the team. For example:
– Will this employee be managing anyone else? If so, how many people? If not, who will they answer to?
– How will their workday look? What tasks will they be expected to handle on any given day?
– Is there anything outside the traditional scope of the role that might pose as a challenge for them?
– Focus on the most important and interesting tasks! Remember, this is an ad, not a job description – you don’t have to list everything.
Only list skills, licenses, and experiences that are 100% required and non-negotiable. Some candidates will opt out if they don’t think they meet your requirements when in fact they may be someone you would consider.
Here are some points to think about when listing the requirements:
– Level of education
– Years of experience
– Transportation (is the position hybrid, remote, or in-office?)
– Hard skills
– Soft skills
– Salary (yes – not listing a salary range can be a deal breaker!)
Oh – and don’t forget to tell them the name of your company and link to your website. Candidates want to know where they’re applying.
Now that you have the tips for writing a stellar job posting… go write one! And when you do find your new assistant or agent, reach out to Kathleen to help guide you through your first year of employment.
For even more tips on how to write a job ad that attracts top candidates download our free report.

KATHLEEN METCALF
Coach, Hiring & Retention Consultant, Hire LAB Co-Founder
Continue the conversation with her here.
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