Are the objectives of your real estate business plan a little muddy? Do you find yourself wanting to move forward, but aren’t sure how to take the next step? As a leader, achieving clarity is essential to your growth – without it, both your bottom line and clients could suffer.
In this blog, we’ll give you three tips to create clarity in your real estate business, as well as an action plan that you can start on today. Before you know it, your team will be running like a well-oiled machine.
When you’re caught up in the endless to-do list of a business owner, it can be hard to see the bigger picture. That’s why it’s important to slow down and take stock of what you have, what you need, and what you’re going to set out to accomplish.
Over time, we put on blinders when it comes to seeing the shortcomings of our business, our employees, and ourselves. The first step to clarity is to do an honest appraisal of the way your business is running and – more importantly – how you are performing within it.
For example, what tasks are you struggling to keep up with? Are there ways that you could be performing better for your team? On the flip side, what is your strong suit? What do you love to do that you wish you could do more of?
When you do an honest assessment of every facet of your business (including yourself!) you might be shocked by what you discover.
After taking an honest look at your business, chances are that you’ve discovered there are things that both you and your team could be doing better. So how do you make improvements? What’s the best way to create a lasting, positive change?
The direction you take next depends solely on what’s attainable within the limitations of your business. For example, maybe you discover that your team would benefit from coaching, or that you need to hire a new employee.
But if money’s tight, this isn’t a reasonable action plan for your business. Now what? Pare your plan down and find ways to commit to continued growth without breaking the bank.
For instance, what if you opted to invest in coaching for the employee who would benefit most, like your real estate admin? Instead of making a full-time hire, you could hire a freelancer to tackle some of the mundane tasks that are weighing down your business.
The options are limitless when you begin to think outside the box.
Now comes the fun part. Once you’ve gained clarity about the structure of your business and created an action plan to generate forward momentum, you can set reasonable goals for the year ahead. Keep in mind that goal setting should inspire and motivate your team – not make them feel overwhelmed or like they’re being asked to do the impossible.
Use data and past performance to set clear, achievable goals that provide your team with incentives to achieve them. After that, the sky’s the limit.
When you have clarity about what you want to accomplish (and how you’re going to do it), your entire business will transform. Want a little help finding the best solution for your business? Schedule a free clarity call with Kathleen Metcalf. It all starts with you.