In real estate, building a strong community is everything. When you’re able to cultivate meaningful connections with those around you and – better yet – become a household name, both you and your community benefit. After all, as a real estate agent, you are seen as your client’s advocate, partner, and friend.
Are you ready to reach greater heights in the new year? Try these community outreach ideas for real estate agents in 2023 and watch your business transform.
As an agent, it’s likely that you send emails out to past and potential clients, checking in with them and wishing them well. Do you, however, have an automated email marketing strategy specifically designed to nurture your leads?
In 2023, automated emails are king.
By hiring a marketing professional to help you obtain, categorize, and convert your leads through a series of drip emails, you’ll discover just how quickly you can build a thriving community of your own.
From small towns to big cities, athletic events are a great way to advertise your brand and support health and wellness in your community. Are there any marathons coming up? Fitness-based fundraisers to fight cancer? What about a local sports organization? All of these are great opportunities to sponsor an athlete, a team, or event.
Oh – and by the way, once you start sponsoring, make sure to feature it in your automated email drip. Your subscribers will love hearing about how you’re giving back to the community.
There’s no better way to give your business a boost than by linking up with local businesses in the area – especially ones that you know, love, and trust! From mentioning your favorite coffee shop on social media to leaving reviews for your favorite hair salon, there are countless ways to connect with other talented leaders in your community!
Is there a charity in your town that could use a little extra love? Why not support them while throwing a fun, engaging event for your community? From musical performances to themed dinners, to cocktail hours and competitions, the sky’s the limit for the type of event you throw to support your charity.
This can be even more effective if your team not only helps to support them financially, but also puts in some volunteer hours!
If you’re not sure where to start, look up your local animal shelter and see if they’d be interested in doing an adoption event. There’s nothing better than helping loving animals find new homes.
Your relationships matter. Use these community outreach ideas for real estate agents in 2023 and give your business the boost it needs to be unstoppable. Want to set up a business plan for the New Year? Click here to speak with the team at Kathleen Metcalf.
KATHLEEN METCALF
Coach, Hiring & Retention Consultant, Hire LAB Co-Founder
Continue the conversation with her here.
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