Have you experienced the frustration of repeatedly setting goals that don’t get met?
Have you found yourself getting drawn into conflicts and drama that ultimately distract you and your team?
Do you dream of having your team prioritize and treat clients the same way you do?
If you would answer “YES!” to any of these questions, then you are in good company. Many of my most successful coaching clients (and indeed I myself) have faced these same challenges, frustrations, and disappointments in their real estate businesses. We know that it is difficult to see results when your team is not aligned and unable to focus on the same goal.
When an agent becomes more successful and starts to build a team, they must take steps to implement the four essential elements that will allow them to remove obstacles and experience fantastic results. These elements are: vision, values, goals, and roles.
Step #1: Create a Vision Statement
Step #2: Identify your Values
Step #3: Set Specific Goals and Standards
Step #4: Design Roles for your Team
Candidates who are considering joining a team or an organization want to see where you’re going and how you intend to travel there. Can they see themselves on this journey with you? Are they intrigued and motivated to participate in working with you? This is a critical element in the attraction stage of hiring.
Just like with leads for clients for your business, hiring is about attract, convert and then deliver. With employment, you are putting out the vibe you want to bring in and then the interview process converts those interested and qualified to be finalists. Finally, you deliver on your promises for the work environment and they deliver on their performance.
“The journey of a thousand miles begins with a single step.” – Lao Tzu
The very first step on your own journey should be to get clear on what inspires you. A vision expresses what a company wants to be in the future; it conveys your meaning and purpose. As such, it should be bigger than specific revenue or service goals. Ideally, it should be inspiring and impactful. Your vision is meant to both motivate and align you and your team!
Values reflect what is most important to you and therefore inform how you will conduct yourself while realizing your vision. These values stem from your character, your morals, your attitude, and your integrity. Teams often go awry when they don’t have a set list of values that create boundaries for how they will work together. The specific list of values you choose is unique to your business and ensures alignment for your team. We suggest that you select three to seven values.
The next step involves creating specific goals and standards that reflect your vision and values for each team member to reach. You can set both numeric goals (# transactions and dollar volume) plus achievements that are important to your community. Goals can inspire candidates to want to be a part of your team because they believe in what you are doing.
The final step is to determine who is going to help you achieve your vision. Design the roles on the team that will be integral in achieving results. Anyone who joins you on your journey must share the same vision and values that you selected. Building a business is similar to building a home. A strong foundation is paramount when executing your vision.
Now that you have taken these 4 essential steps for clarity and alignment, you and your team can continue confidently on your journey toward fantastic results! I trust you will find that the time and effort you have invested in the process will pay dividends in terms of satisfaction and profits.